Rules and compliance2 min read
Recording calls under UK GDPR
Recording business calls is lawful and routine. Doing it without telling anyone, or keeping the recordings forever, is where businesses get into difficulty.
Published 6 February 2026 · Updated 15 August 2026
Call recordings are personal data. That brings them under UK GDPR and the Data Protection Act, which means you need a lawful basis, you need to tell people, and you need to decide how long you keep them.
None of that is onerous, and most businesses already satisfy most of it. This is a general guide and not legal advice, so check anything specific with somebody qualified.
You need a lawful basis
For most businesses recording calls for quality, training and record keeping, the usual basis is legitimate interests. You should be able to explain why recording is necessary and why it does not override the caller's rights, and it is worth writing that reasoning down.
Consent is a weaker basis here than people assume, because consent must be freely given and a caller who has to accept recording to speak to you is not choosing freely.
You have to tell people
Transparency is the requirement that catches businesses out. Callers should be told that the call is recorded, and why, at the start of the call.
A short announcement is sufficient. It does not need to be a legal recital, and a long one increases hang ups. Say it is recorded, say why in a few words, and get on with the call.
The detail belongs in your privacy notice, which should be findable from your website and cover what you record, why, how long you keep it and who it is shared with.
Easier to hear than to read about
Callwise answers your phone the way this article describes. Ring it, ask it something awkward, and see whether it holds up.
Talk to our AI assistantRetention
There is no fixed legal period. You keep recordings as long as you need them for the purpose you stated, and no longer. Many businesses settle on somewhere between thirty days and twelve months depending on the purpose.
Whatever you choose, state it in your privacy notice and make sure deletion actually happens. A stated policy that is not enforced is worse than a longer stated policy that is.
Special category data
Health information is special category data and needs extra care. A dental, veterinary or medical practice will inevitably record calls containing it.
That does not prevent recording, but it raises the bar on security, retention and the assessment you should have done. If your calls routinely contain health data, a data protection impact assessment is a sensible step.
If you use a third party
Any supplier processing calls on your behalf is a processor and you need a data processing agreement with them. Ask for it before you sign, not after.
Ask where data is stored, whether it leaves the UK or EEA, what the retention period is, and how you get recordings deleted on request. A supplier who cannot answer those quickly is a problem for you, not for them.
- A signed data processing agreement
- Where recordings and transcripts are stored
- The retention period, and whether you control it
- How a subject access request is handled
- How deletion requests are actioned and evidenced
Subject access requests
A caller can ask for a copy of their own recording, and you generally have a month to provide it. Being able to find a specific call quickly is therefore a practical requirement rather than a theoretical one.
Searchable transcripts make this straightforward. Boxes of audio files do not.
Questions people ask
Do we need to beep during the call?
No. A clear announcement at the start is the normal approach for UK businesses.
Can callers refuse to be recorded?
They can object, and you should have a way to handle it, usually by offering another channel. Whether you must stop depends on your lawful basis and the circumstances.
Does an AI receptionist change any of this?
The obligations are the same as for any recorded call. The practical difference is that transcripts make finding and deleting a specific call far easier.
Read next
Is it legal to use an AI receptionist?
Answering your own inbound calls with software is lawful. The rules that matter are about data and transparency, not about automation itself.
Should you tell callers it is an AI?
Yes. The interesting question is not whether, but how to say it in a way that costs you nothing.
Security questions worth asking
You are about to send every conversation with every customer through somebody else's system. It is worth ten minutes of questions.
Hear it answer a call
Ring the assistant and ask it the awkward question your customers always ask. If you like what you hear, it will book you in there and then.
Talk to our AI assistantNo form, no sales call. Thirty seconds on the phone with the thing itself.